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Brand Identity Guidelines


To accompany logo design we also offer two levels of Visual Identity Guidelines (ViD). The large version is a complete rule book for your logo and brand identity. Perfect for organizations where other organizations or people use their logo in sponsorship ads or otherwise. Providing a ViD will offer consistency to your brand, as it serves as a rule book for your logo. Clear instructions for space around the logo, colours, fonts, formats of the logo and how to use them correctly. The Guidelines are provided in PDF format in the Logo Package usually in Dropbox storage or sent using WeTransfer online service for large file uploads and downloads which ever is your preferred delivery method.


The most popular of our logo packages is the Mini Vid. Designed specifically for small to medium size organizations. This package also offers a CD/DVD or online storage or pickup. A one page PDF always accompanies this package, offering clear instruction on the versions of  logo, their uses and where they can be located.


All Logo Packages include three folders.

Professional Print folder holds logos for print projects, signage, any print advertising the logos you provide to designers.

In Office folder contains formats you will use in your office for electronic letterhead, printing on inkjet or laser, logo uses in Word, Excel and other office softwares.

Web & Screen folder contains logos for power point presentations, web design, social media or any on-screen use.

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a. Harcourt, ON K0L 1X0

t. 705.448.9397

e. Linda@crystalimagestudio.com

cultivating fresh ideas with passion & logic